If you go with an already recognized brand, that’s a huge advantage. If you pick an early stage franchise that doesn’t have that brand recognition, you’re betting that it will. But either way, franchise systems have more money and can do bigger, better marketing campaigns than local coffee shops. The more aware your community is that you exist, the better you’ll perform. And it’s not just about a budget. Coffee franchises have proven marketing systems. They know where to spend money, where NOT to spend money, and the perfect messaging to attract new customers. Figuring that out on your own can prove costly as you make mistakes.